Mr. Sahan Rajapakse
CIM UK’s Case Study for Dec 2019 is on NIKE Inc. and we bought in a NIKE Expert & CEO from MAS Holdings., Sahan Rajapakse to share the NIKE Brand Experience.
The Insightful discussion enabled our potential Chartered Marketers to acquire a granular knowledge of strategic insights and disruptive thoughts about the NIKE brand which has a balance sheet size of 1/3rd the Sri Lankan Economy. The Role of a CIM Student is to act as a Marketing Consultant to NIKE Inc. and propose strategic options to
a) Double NIKE’s Revenue in 3 years
b) Improve NIKE’s GP Margin to 60%
c) Expand aggressively into Double Digit Growth enabling emerging markets such as China and India grow
d) Double PAT in 3 years